In late January, the Wood Industry Resource Collaborative (WIRC) launched a wood industry career awareness campaign titled “You Wood.” The campaign aims to attract students and job seekers to find careers in the wood industry. The new “You Wood” campaign features a resource-filled website to not only attract workers to the industry, but also provides valuable information on how companies can retain employees and improve the perception of the industry as a great place to work. The WIRC is a collaboration of associations, including CPA. See WIRC Press Release and You Wood Website.