CPA has partnered with blogger and social media influencers Chris and Julia Marcum of Chris Loves Julia to create an Instagram Reel sharing first-hand experiences working with composite panels and decorative surfaces. The Chris Loves Julia Instagram account currently has over 740,000 devoted followers.

The October 9 Instagram Reel was a video that highlighted Chris Loves Julia’s long history using composite panels and decorative surfaces in homes, which were noted to be among the duo’s favorite materials. The video directs viewers to CPA’s new website for more information about the products and links to other association-sponsored influencer posts and the industry’s sustainability story.  As of October 15, the video has more than 301,000 views with 8,879 likes and 721 visits to the CPA website.  Members are encouraged to share, comment and “like” these posts to further promote this effort by CPA’s Marketing Committee.

Social media influencers are an important tool to compliment traditional product market promotion. Influencers have the benefit of being an independent, authentic and credible third-party source of information on the benefits and unique attributes of featured products.  The use of influencers is also an efficient means for widely disseminating industry messages cost effectively.  See Chris Loves Julia.  More Info: Tracy Buzzell

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